Practical problems concerning the marketing of cereals with improved protein value.
نویسنده
چکیده
Coizclusion The composition of cereal grains has had relatively little attention so far from plant breeders. ‘There appears to be scope for improvement in the quantity and quality of the proteins and in the quantities of some other components, notably oil and fibre. Changes in starch composition are also evidently possible. The indications are that searches for plant material with special qualities are likely to be worth while. Two problems face the breeders. First, they must decide whether it is worth embarking on long-term research programmes to improve particular aspects of quality. Second, they must ensure that varieties which have valuable quality characters reap an adequate economic return for those who grow them. Co-operation between breeders and nutritionists should assist in the solution of both these prob 1 ems.
منابع مشابه
The Process Pattern of Value Co-creation in Healthcare Service Ecosystem
Abstract Background: Having an inclusive approach and explaining involvement practices and the roles played by the actors in healthcare ecosystems is a critical factor in healthcare industry. The aim of this study was to design the process pattern of value co-creation in the healthcare ecosystem. Methods: This study was practical in terms of the goal, and descriptive-survey with a two-staged ...
متن کاملA CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry
Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...
متن کاملA Model for Standardization/Adaptation Strategy Selection in the Irans Multinational Companies (MNCs)
Purpose-The research aims at evaluating the standardization/adaptation of international marketing strategy in Iran multinational companies (MNCs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. Product, Promotion, Price and Place) is considered, while in the previous researches no attempt was done to examine the interdepende...
متن کاملارائه مدل عوامل موثر بر اجرای یکپارچه آمیخته بازاریابی اجتماعی در حوزه سلامت
Introduction: Many health problems are caused by inappropriate behavior and attitudes. On the other hand, social marketing process uses commercial marketing principles and techniques to influence individual’s behavior. Health sector organizations can, therefore, correct undesirable behaviors and attitudes by effective implementation of social marketing programs, thus prevent the risk of m...
متن کاملبازاریابی گل رز هلندی در شهرستان اصفهان
In this study, marketing situation, problems and services of Dutch Roses was investigated in Isfahan province as a main rose producing region in Iran. In this context, marketing margin, share of marketing agents in marketing margin, marketing cost coefficients and marketing efficiency were calculated and marketing path and marketing services of roses flower including harvesting, transportation,...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید
ثبت ناماگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید
ورودعنوان ژورنال:
- The Proceedings of the Nutrition Society
دوره 29 1 شماره
صفحات -
تاریخ انتشار 1970